Advertising
The Advertising Effect: How to Change Behaviour by Call Number: Fennell STACKS HF5822 .F47 2014Publication Date: 2014
The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying by Call Number: Fennell STACKS HF5826.5 .K38 2017Publication Date: 2017
Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising by Publication Date: 2022eBook
Sorry Spock, Emotions Drive Business: Proving the Value of Creative Ideas With Science by Publication Date: 2019eBook
- Advertising Foundations (Video Duration 1 hour 16 minutes)
Learn the fundamentals of effective advertising and marketing communications. - Storytelling for Advertising Campaigns (Video Duration 35 minutes)This course lays out the structure of story and uses the development of a real-world campaign to show how each story component builds an emotional bridge between brand and consumer.
- Online Advertising (Video Duration 10 minutes)
Learn how Online Advertising works and why companies want to know everything you're looking at.