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Advertising & Marketing Communications Management
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Advertising
Books
eBooks
Videos
Advertising Creative
by
Tom B. Altstiel; Jean M. Grow
Call Number: Fennell STACKS HF5823 .A758 2017
Publication Date: 2016
The Advertising Effect: How to Change Behaviour
by
Adam Ferrier
Call Number: Fennell STACKS HF5822 .F47 2014
Publication Date: 2014
The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
by
Helen Katz
Call Number: Fennell STACKS HF5826.5 .K38 2017
Publication Date: 2017
Persuasive Copywriting
by
Andy Maslen
Call Number: Fennell STACKS HF5825 .M325 2019
Publication Date: 2019
Advertising and Branding Basics
by
Sage Publications
Publication Date: 2021
eBook
How to Create an Idea If You Are Not Ogilvy: The Secret Weapons of Advertising
by
Alexey Ivanov
Publication Date: 2019
eBook
How to Write a Good Advertisement: A Short Course in Copywriting
by
Victor O. Schwab
Publication Date: 2018
eBook
Sorry Spock, Emotions Drive Business: Proving the Value of Creative Ideas With Science
by
Adam W. Morgan
Publication Date: 2019
eBook
Advertising Foundations (Video Duration 1 hour 16 minutes)
Learn the fundamentals of effective advertising and marketing communications.
Storytelling for Advertising Campaigns (Video Duration 35 minutes)
This course lays out the structure of story and uses the development of a real-world campaign to show how each story component builds an emotional bridge between brand and consumer.
Online Advertising (Video Duration 10 minutes)
Learn how Online Advertising works and why companies want to know everything you're looking at.
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