Art Direction & Branding
The Brains Behind Great Ad Campaigns: Creative Collaboration Between Copywriters and Art Directors by Call Number: Fennell STACKS HF5837 .B47 2009Publication Date: 2009
Creative Strategy in Advertising by Call Number: Fennell STACKS HF5825 .D74 2014Publication Date: 2014
Influencer: Building your Personal Brand in the Age of Social Media by Call Number: Fennell STACKS HF5415.1265 .H464 2018Publication Date: 2018
Brand Vision: The Clear Line of Sight Aligning Business Strategy and Marketing Tactics by Publication Date: 2022eBook
Building Brand Communities: How Organizations Succeed by Creating Belonging by Publication Date: 2020eBook
Myths of Branding: A Brand Is Just a Logo, and Other Popular Misconceptions by Publication Date: 2019eBook
The Naming Book: 5 Steps to Creating Brand and Product Names that Sell by Publication Date: 2020eBook
- Branding and Design (Video Duration 18 minutes)
The objective of this video is to help you create a coherent design that speaks to the mission statement of the brand, and that will increase audience engagement and loyalty. - Branding Guidelines 101: Where Design Meets Marketing (Video Duration 1 hour 12 minutes)
Discover what brand guidelines are and why they're important for any business.