Art Direction & Branding
The Brains Behind Great Ad Campaigns: Creative Collaboration Between Copywriters and Art Directors by
Call Number: Fennell STACKS HF5837 .B47 2009Publication Date: 2009Creative Strategy in Advertising by
Call Number: Fennell STACKS HF5825 .D74 2014Publication Date: 2014Influencer: Building your Personal Brand in the Age of Social Media by
Call Number: Fennell STACKS HF5415.1265 .H464 2018Publication Date: 2018
Brand Vision: The Clear Line of Sight Aligning Business Strategy and Marketing Tactics by
Publication Date: 2022eBookThe Naming Book: 5 Steps to Creating Brand and Product Names that Sell by
Publication Date: 2020eBookPositioning for Advantage: Techniques and Strategies to Grow Brand Value by
Publication Date: 2021eBook
- Branding and Design (Video Duration 18 minutes)The objective of this video is to help you create a coherent design that speaks to the mission statement of the brand, and that will increase audience engagement and loyalty.
- Branding Guidelines 101: Where Design Meets Marketing (Video Duration 1 hour 12 minutes)Discover what brand guidelines are and why they're important for any business.