Art Direction & Branding
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The Brains Behind Great Ad Campaigns: Creative Collaboration Between Copywriters and Art Directors
by
Call Number: Fennell STACKS HF5837 .B47 2009Publication Date: 2009 -
Creative Strategy in Advertising
by
Call Number: Fennell STACKS HF5825 .D74 2014Publication Date: 2014 -
Influencer: Building your Personal Brand in the Age of Social Media
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Call Number: Fennell STACKS HF5415.1265 .H464 2018Publication Date: 2018 -
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Brand Vision: The Clear Line of Sight Aligning Business Strategy and Marketing Tactics
by
Publication Date: 2022eBook -
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The Naming Book: 5 Steps to Creating Brand and Product Names that Sell
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Publication Date: 2020eBook -
Positioning for Advantage: Techniques and Strategies to Grow Brand Value
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Publication Date: 2021eBook -
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Branding and Design (Video Duration 18 minutes)
The objective of this video is to help you create a coherent design that speaks to the mission statement of the brand, and that will increase audience engagement and loyalty. -
Branding Guidelines 101: Where Design Meets Marketing (Video Duration 1 hour 12 minutes)
Discover what brand guidelines are and why they're important for any business.