Marketing & Media
Relationship Marketing in the Digital Age by Call Number: Fennell STACKS HF5415.55 .P356 2019Publication Date: 2019
Conversation Marketing: How to Be Relevant and Engage Your Customer by Speaking Human by Publication Date: 2018eBook
- Determining the Right Marketing Strategy (Video Duration 3 minutes)
Learn how to choose the right marketing strategy. - Marketing Foundations: Consumer Behavior (Video Duration 41 minutes)
A look at how psychological factors such as motivation, appetite for risk, self-perception, and social status impact buying decisions. - Social Media Marketing Foundations (Video Duration 52 minutes)Instructor Brian Honigman explains why making an investment in social media can benefit your business.