Library Guides: Mississauga Campus Mohawk Library Support: Marketing

Marketing

CARDonline
Provides advertising rates, circulation or audience data, media planning info and related information for every significant medium in Canada. Includes rates for magazines, newspapers, radio and television stations.
Statista

Contains more than 1,000,000 statistics covering 170 different industries and includes market and consumer data, forecasts and outlooks.

Advertising Age
Articles on national and international marketing, news about individuals in advertising, statistics on advertising and special reports. Coverage: 1990 - present
B to B
Presents business marketing news, strategy & tactics; emphasizes techniques & methods of advertising & selling products & services to business & industry. All aspects of tools & business marketing are explored, such as audio-visual, video etc. Coverage: Mar 27, 2000 - present
International Journal of Advertising
Provides a forum for the discussion of important issues & for the interchange of ideas on all aspects of advertising & marketing communications. Both academic & practitioner perspectives are represented. Coverage: 1982 - present
Journal of Advertising
Provides a public forum that reflects the current understanding of advertising as a process of communication, its role in the changing environment, and the relationships between these and other components of the advertising business and practice. Coverage: 1972 - present
Strategy
Strategy is a Canadian business magazine about marketing, advertising and media. Coverage: 1990 - present

Marketing Plan: Goals and Objectives (Video Duration 4 minutes)
Learn more about the value of marketing plans.
Marketing Foundations: Consumer Behavior (Video Duration 41 minutes)
A look at how psychological factors such as motivation, appetite for risk, self-perception, and social status impact buying decisions.
Selling with Authenticity (Video Duration 41 minutes)
Discover how to put the human touch back into customer interactions and use your authentic curiosity to spark great sales questions.
Social Media Marketing Foundations (Video Duration 52 minutes)
Instructor Brian Honigman explains why making an investment in social media can benefit your business.