Marketing & Social Media
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Creative Strategy in Advertising
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Call Number: Fennell STACKS HF5825 .D74 2014Publication Date: 2014 -
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Marketing for Hospitality and Tourism
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Call Number: Fennell STACKS TX911.3.M3 .K68 2017Publication Date: 2017 -
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Experiential Consumption and Marketing in Tourism Within a Cross-Cultural Context
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Publication Date: 2019eBook -
Targeting the Mature Traveler: Developing Strategies for an Emerging Market
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Publication Date: 2021eBook -
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Determining the Right Marketing Strategy (Video Duration 3 minutes)
Learn how to choose the right marketing strategy. -
Branding Guidelines 101: Where Design Meets Marketing (Video Duration 1 hour 12 minutes)
Discover what brand guidelines are and why they're important for any business. -
Marketing to Millennials (Video Duration 1 hour 39 minutes)
In this course, learn what millennials actually value, and how to leverage proven marketing strategies to effectively target this powerful audience.
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Social Media Marketing Foundations (Video Duration 52 minutes)
Instructor Brian Honigman explains why making an investment in social media can benefit your business.