Marketing & Social Media
Creative Strategy in Advertising by Call Number: Fennell STACKS HF5825 .D74 2014Publication Date: 2014
Marketing for Hospitality and Tourism by Call Number: Fennell STACKS TX911.3.M3 .K68 2017Publication Date: 2017
Experiential Consumption and Marketing in Tourism Within a Cross-Cultural Context by Publication Date: 2019eBook
Targeting the Mature Traveler: Developing Strategies for an Emerging Market by Publication Date: 2021eBook
- Determining the Right Marketing Strategy (Video Duration 3 minutes)
Learn how to choose the right marketing strategy. - Branding Guidelines 101: Where Design Meets Marketing (Video Duration 1 hour 12 minutes)
Discover what brand guidelines are and why they're important for any business. - Marketing to Millennials (Video Duration 1 hour 39 minutes)In this course, learn what millennials actually value, and how to leverage proven marketing strategies to effectively target this powerful audience.
- Social Media Marketing Foundations (Video Duration 52 minutes)Instructor Brian Honigman explains why making an investment in social media can benefit your business.