Customer Relationships - Supply Chain Management - Library Guides at Mohawk College Library

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Customer Relationships

Books & eBooks
Videos

Conversation Marketing: How to Be Relevant and Engage Your Customer by Speaking Human by Kevin Lund
Publication Date: 2018

eBook
Customer Loyalty and Brand Management by Natalia Rubio
Publication Date: 2019
Data Driven: Harnessing Data and AI to Reinvent Customer Engagement by Tom Chavez; Chris O'Hara; Vivek Vaidya
Call Number: Fennell STACKS HF5415.32 .C454 2019

Publication Date: 2018
The Relationship Engine: Connecting with the People Who Power Your Business by Ed Wallace
Publication Date: 2016

eBook
Service Excellence: Creating Customer Experiences That Build Relationships by Ruth N. Bolton
Publication Date: 2016

eBook

Customer Relationship Management (CRM) (Video Duration 3 minutes)
Learn how to manage customer relationships with this video from LinkedIn Learning.
Customer Service: Serving Internal Customers (Video Duration 51 minutes)
Companies today recognize that outstanding internal customer service helps employees work more productively and ultimately do a better job serving their external customers.