Marketing - Business - General - Library Guides at Mohawk College Library

Marketing Database

CARDonline
Essential tool for Canadian media buyers and planners, providing critical advertising rates, data and media planning info for advertising, marketing, and communications.

Outlooks
Consumer Market, Technology Market, Industry, Digital Market, Health Market, Country, Mobility, and Advertising and Media Outlooks from Statista.
Conference Board of Canada
Many reports and analyses available for free but registration is required.
RBC Economic Research
Forecasts, analyses and special reports on various aspects of the Canadian economy.
TD Economics
A variety of up-to-date reports from TD Bank on aspects of the Canadian economy, economic trends and outlook.

Report on Business: Industry News - Marketing
Source: Globe and Mail
Trendhunter
Trend Hunter is the world's largest, most popular collection of cutting edge ideas, fueled by 208,000 people, big data & Trend Hunter AI.

2021 Census
This site presents information from the 2021 Census of Population for various levels of geography, including provinces and territories, census metropolitan areas, communities and census tracts.
2021 Census Data
Explore Census information in table format or interactively with Data Visualizations.

Business, Consumer and Property Services
These tables provide data on business services (includes advertising agencies and accountants) and consumer services (includes hotels, beauty salons, restaurants, and funeral homes).
Culture and Leisure
These tables provide data on creative artistic activities such as film & video, leisure activities, sports, and TV.
Retail and Wholesale
These tables provide data on sales volume of a variety of retailers including large chain stores, car dealerships, small independent stores as well as catalogue and Internet retailers.
Survey of Household Spending 2010 - 2013
Source: Statistics Canada

Marketing Plan: Goals and Objectives (Video Duration 4 minutes)
Learn more about the value of marketing plans.
Marketing Foundations: Consumer Behavior (Video Duration 41 minutes)
A look at how psychological factors such as motivation, appetite for risk, self-perception, and social status impact buying decisions.
Selling with Authenticity (Video Duration 41 minutes)
Discover how to put the human touch back into customer interactions and use your authentic curiosity to spark great sales questions.
Social Media Marketing Foundations (Video Duration 52 minutes)
Instructor Brian Honigman explains why making an investment in social media can benefit your business.