Library Guides: Advertising & Marketing: Videos

Recommended Videos

Advertising Foundations (Video Duration 1 hour 16 minutes)
Learn the fundamentals of effective advertising and marketing communications.
Storytelling for Advertising Campaigns (Video Duration 35 minutes)
This course lays out the structure of story and uses the development of a real-world campaign to show how each story component builds an emotional bridge between brand and consumer.
Online Advertising (Video Duration 10 minutes)
Learn how Online Advertising works and why companies want to know everything you're looking at.

Branding and Design (Video Duration 18 minutes)
Create a brand online through the use of web design, graphic design (Illustrator and Photoshop), outsourcing, social media, and various other strategies.
Branding Guidelines 101: Where Design Meets Marketing (Video Duration 1 hour 12 minutes)
Discover what brand guidelines are and why they're important for any business.
Social Media Marketing Foundations (Video Duration 52 minutes)
Instructor Brian Honigman explains why making an investment in social media can benefit your business.

Marketing Foundations: Consumer Behavior (Video Duration 41 minutes)
A look at how psychological factors such as motivation, appetite for risk, self-perception, and social status impact buying decisions.

Selling with Authenticity (Video Duration 41 minutes)
Discover how to put the human touch back into customer interactions and use your authentic curiosity to spark great sales questions.

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