Make sure your research question is as specific as possible. See the examples below for ways to make a broad research question more specific by adding elements such as a location, a certain population, etc.
Too Broad
How can transportation be improved?
Add some ingredients from the list above
How can urban transportation in Hamilton, Ontario be improved to be more sustainable and provide equitable access
How is social media used to market products?
How do Canadian sporting good companies use social media to engage Gen Z?