Marketing & Market Research - Business Fundamentals - Small Business

Marketing

Digital Influence by Joel Backaler
Call Number: Fennell STACKS HF5415.1265 .B34 2018

Publication Date: 2018
Marketing Research by Alvin Burns; Ann Veeck; Ronald Bush
Call Number: Fennell STACKS HF5415.2 .B779 2017

Publication Date: 2017
Marketing Strategy by Robert W. Palmatier; Shrihari Sridhar
Call Number: Fennell STACKS HF5415 .P36 2017

Publication Date: 2017
This Is Marketing by Seth Godin
Call Number: Fennell STACKS HF5415 .G5783 2018

Publication Date: 2018

Branding Guidelines 101: Where Design Meets Marketing (Video Duration 1 hour 12 minutes)
Discover what brand guidelines are and why they're important for any business.
Social Media Marketing Foundations (Video Duration 52 minutes)
Instructor Brian Honigman explains why making an investment in social media can benefit your business.
Determining the Right Marketing Strategy (Video Duration 3 minutes)
Learn how to choose the right marketing strategy.
Neuromarketing: The New Science of Consumer Decisions (Video Duration 17 minutes)
With his extensive knowledge and experience in both Neuroscience and marketing, Dr. Wu helps businesses grow revenues rapidly.

Consumer and Brand Reports
Overview of what consumers are thinking; featuring survey data on usage, behavior and attitudes, opinions and preferences. Get to know customers in different countries and industries.
Consumer Market Outlook
Make fact-based decisions based on our consumer goods market data.
The Daily
Search by area, industry, product or service.
Household Spending, Canada, Regions and Provinces
Use the 'ADD/REMOVE data' to customize your data table.

Statistics by Industry
Find statistics by industry, access industry profiles and analysis, review financial performance benchmarks and find companies by industry sector.
Industry and Market Reports
Comprehensive data on markets and industries, including market overviews, revenues, number of employees, as well as the latest information about the state of the industries, trends, and forecasts.
Industry Profiles
Business Source Premier offers approximately 1,800 quality full-text Industry Profiles (reports) from three different content providers.

2021 Census
This site presents information from the 2021 Census of Population for various levels of geography, including provinces and territories, census metropolitan areas, communities and census tracts.
2021 Census Data
Explore Census information in table format or interactively with Data Visualizations.
Data Tables - 2016 Census
These tables have information predominantly gathered from surveys. They focus on the topics of language and income.

Canada Post: Householder Counts and Maps
Provides information on the counts of houses, apartments, farms and businesses throughout Canada, along with associated Forward Sortation Area (FSA) and Letter Carrier Walk (LCW) maps."
Census Tract Reference Maps
Select location and then choose "inset" maps for more easily viewed version showing CT numbers.