Resources
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Edit Without Tears with Final Cut Pro
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Publication Date: 2024 -
Sport Media Vectors
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Publication Date: 2021Leading scholars from five continents explore the socio-cultural and political aspects of sport media vectors. -
Sport, Social Media, and Digital Technology
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Publication Date: 2022This volume brings together a collection of essays from leading global scholars working in diverse areas as sport sociology, sport management, sport media, and sport communication to illustrate how sociological approaches are imperative to enhancing our understanding of sport and social media and digital technology. -
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eSport: Construct Specifications and Implications for Sport ManagementCunningham, G. B., Fairley, S., Ferkins, L., Kerwin, S., Lock, D., Shaw, S., & Wicker, P. (2018). eSport: Construct specifications and implications for sport management. Sport Management Review, 21(1), 1–6. https://doi-org.ezproxy.mohawkcollege.ca/10.1016/j.smr.2017.11.002
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The Effectiveness of Event Marketing in an Attention Economy: Findings from Twitch Live-stream eSports Tournament EventsMao, E. (2022). The effectiveness of event marketing in an attention economy: Findings from Twitch live-stream esports tournament events. Journal of Media Economics, 34(3), 194–211. https://doi-org.ezproxy.mohawkcollege.ca/10.1080/08997764.2022.2115503
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Branding in eSports: An Empirical Analysis of the Specifics of Public Relations Compared to Traditional Sports.Nufer, G., & Mariot, D. (2022). Branding in eSports: An Empirical Analysis of the Specifics of Public Relations Compared to Traditional Sports. IUP Journal of Brand Management, 19(2), 7–23.