Library Guides: Entrepreneurship & Small Business: Market Research

Key Resources

Consumer and Brand Reports
Overview of what consumers are thinking; featuring survey data on usage, behavior and attitudes, opinions and preferences.
Consumer Market Outlook
Make fact-based decisions based on our consumer goods market data.
The Daily
Search by area, industry, product or service.
Household Spending, Canada, Regions and Provinces
Use the 'ADD/REMOVE data' to customize your data table.

Industry and Market Reports
Comprehensive data on markets and industries, including market overviews, revenues, number of employees, as well as the latest information about the state of the industries, trends, and forecasts.
Industry Profiles
Business Source Premier offers approximately 1,800 quality full-text Industry Profiles (reports) from three different content providers.
Statistics by Industry
Find statistics by industry, access industry profiles and analysis, review financial performance benchmarks and find companies by industry sector.

2021 Census
This site presents information from the 2021 Census of Population for various levels of geography, including provinces and territories, census metropolitan areas, communities and census tracts.
2021 Census Data
Explore Census information in table format or interactively with Data Visualizations.
2021 Census Data for Hamilton
Explore information about the population statistics for Hamilton

Canada Post: Householder Counts and Maps
Provides information on the counts of houses, apartments, farms and businesses throughout Canada, along with associated Forward Sortation Area (FSA) and Letter Carrier Walk (LCW) maps."
Census Tract Reference Maps
Select location and then choose "inset" maps for more easily viewed version showing CT numbers.

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