Organization Information
- Mohawk Students' Association (MSA)Official MSA website.
- Mohawk Students' Association on InstagramOfficial MSA Instagram account.
- Mohawk Students' Association on FacebookOfficial MSA Facebook account.
- Mohawk Students' Association on YoutubeOfficial MSA YouTube account.
Market Research
- Enrolment in Ontario Colleges by CredentialSource: Higher Education Quality Council of Ontario.
Note that there are a variety of stats on this page - student satisfaction, graduation rates, etc. Click the drop-down to see other stats. - Postsecondary Enrolments, by Status of Student in Canada, Country of Citizenship and GenderSource: Statistics Canada
- Health & WellnessThe HWC is your on campus resource to support your mental health and physical well-being, so you can achieve your academic goals.
- Indigenous Student ServicesIndigenous Student Services offers a wide range of services and activities for our Indigenous students designed to make your experience here at the College both interesting and fun.
- Mohawk Athletics & RecreationMohawk College offers several unique opportunities for students to get involved in sports and recreation activities. These activities include extramural, intramural and recreational opportunities.
- Mohawk College Events CalendarFilter by campus, event type, campus, and department.
- Mohawk College SustainabilityMohawk's Sustainability programs and services are dedicated to increasing the sustainability of Mohawk’s campuses and making it easier for students and staff to incorporate sustainability into daily life.
- Mohawk Food ServicesExplore a variety of food options across all campuses.
- Mohawk Language & Culture CentreThe Language and Culture Centre (LCC) is your destination for meeting new friends, immersing yourself in volunteer opportunities, and participating in a variety of social and cultural events all year round.
- Mohawk MountaineersMohawk College has been setting the gold standard for athletic excellence, by focusing not only on athletic performance, but on academics, mental health supports, leadership development, and community outreach.
- Mohawk Peer TutoringPeer Tutors primarily support first-year subjects for students in 2 to 3-year diploma programs.
- Mohawk Student & Graduate EmploymentCareer Services continues to support students get job ready! We can help you create/update your resume and cover letter, create an e-portfolio, prepare for an interview, and explore career options.
- Social Inc.Social Inc. is a space that welcomes and supports students by embracing and implementing an intersectional, anti-oppression framework to promote human rights, equity and inclusion, while also working to identify, prevent and eliminate all forms of discrimination within the college community.
- Student LifeStudent Life fosters meaningful relationships and personal development by providing students with intentional experiences and services in a fun, inclusive learning environment.
- Algonquin Students' Association (SA)The Algonquin Students’ Association (SA) is a student-run, not-for-profit corporation that works for you!
- Centennial College Student Association (CCSAI)The CCSAI is run by an elected student Board of Directors. They are here to advocate for you and to make your time at Centennial the best experience it can be.
- Fanshawe Student Union (FSU)The Fanshawe Student Union is an organization committed to excellence in service and student support within the diverse student community of Fanshawe College.
- McMaster Students Union (MSU)The MSU serves students in two main areas; political representation and the enhancement of student life.
- Niagara College Student Administrative Council (NCSAC)NCSAC exists to constantly improve the student life experience here at Niagara College.
- Seneca Student Federation (SSF)From helping students with their taxes, health and dental plan, shuttle bus service, clubs, to different curated membership perks, SSF offers a variety of services across all campuses.
- Sheridan College Student Union (SSU)Our mission is to create an exceptional student experience through student focused programs, services, and advocacy.
- Student Association of George Brown CollegeCommitted to supporting each other and the Students of George Brown College in the struggle for students’ rights, the pursuit of quality education, and the provision of services, in a safe, accessible, and equitable environment
Trends & Issues
- Doin’ It For Themselves: How Empowering and Supporting Students’ Unions is Key to Tackling Challenges Facing StudentsSource: Perspectives: Policy and Practice in Higher Education
- Following a Series of Controversies, Do Student Unions Need More Oversight?Source: University Affairs
Marketing Strategies
First-In-Family Students, University Experience and Family Life: Motivations, Transitions and Participation by Publication Date: 2024 Second EditioneBook
- Campus Engagement Tip: Reaching First-Gen StudentsSource: Inside Higher Ed
- Debunking 7 Myths about Gen ZSource: Nation's Restaurant News
- Meeting the Needs of Underserved Students: Blog SeriesSource: Higher Education Today
- The New Generation of Students: How Colleges can Recruit, Teach and Serve Gen Z (PDF 581KB)Executive Summary
Source: The Chronicle of Higher Education - Sense of Belonging and Student Engagement: A Daily Study of First- and Continuing-Generation College StudentsSource: Research in Higher Education
- Social Media Strategies Companies are Using to Attract Generation ZSource: Journal of International Trade, Logistics & Law
- Transition Experiences of Mature Students at Ontario CollegesSource: Canadian Journal of Higher Education
Top Databases for Marketing
- Business Source Premier
Business research database. Covers all areas of business, accounting, economics, finance, management, information systems and marketing. Includes company profiles, SWOT analyses, industry and market research reports.
- Canadian Business and Current Affairs
Multidisciplinary Canadian research database. Covers the topics of agriculture, business, education, politics, health, history and social sciences. Includes trade publications, radio/television transcripts, news and dissertations.
- CARDonline
Provides advertising rates, circulation or audience data, media planning info and related information for every significant medium in Canada. Includes rates for magazines, newspapers, radio and television stations.
- Statista
Find market research, statistics and reports
- Statistics Canada
Statistics Canada produces statistics that help Canadians better understand their country—its population, resources, economy, society and culture.
Navigation Videos
Additional Resources
- Marketing Plan: Goals and Objectives (Video Duration 4 minutes)
Learn more about the value of marketing plans. - Market Research: Qualitative (Video Duration 1 hour 29 minutes)
Learn the best practices and processes of gathering qualitative research, in particular, focus groups, and how it should fit in with your marketing strategies. - Project Management SWOT (Video Duration 2 minutes)A SWOT analysis consists of knowing your project’s Strengths, Weaknesses, Opportunities and Threats.
- User Surveys - Part of Product Management: Customer Development (Video Duration 11 minutes)In this section of the course (Part 4 - User Surveys), learn how to create a survey and analyze the results.
- Writing the SWOT (Video Duration 1 hour 57 minutes)
Learn how to write the strengths, weaknesses, opportunities, and threats as part of your business report.
- The 4 Ps of MarketingSource: American Marketing Association
- 9 Key Stages in Your Marketing Research ProcessSource: Qualtrics
- Fundraising by Registered CharitiesSource: Government of Canada
- Marketing DictionarySource: Monash Business School
- SWOT Analysis for Smart Marketing StrategySource: Strategus