Welcome - Marketing: Sandusk Golf Club - Library Guides at Mohawk College Library

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Company Information

Sandusk Golf Club
Official website.
Sandusk Golf Instagram
Official Instagram account. Must log in to an account to view.
Sandusk Golf Facebook
Official Facebook account.
Sandusk Golf Club - Reviews & Course Info
Source: Golf Now
Sandusk Golf Club - All You Need to Know Before You Go
Source: Tripadvisor
Sandusk Golf Club in Jarvis
Source: Ontario Golf

Market Research

Business Fundamentals for the Golf & Club Industry - Canadian Edition by Robert Foster
Publication Date: 2022

Golf - Statistics & Facts
Source: Statista
Golf Club Management Challenges towards Sustainability: Opportunities and Innovations during and after the COVID-19 Pandemic: A Qualitative Perspective
Source: Gale
Market Size of the Golf Courses & Country Clubs Industry in Canada from 2011 to 2022
Source: Statista
Setting a Younger Course: Country Clubs Look Beyond Golf to Woo Millennials
Source: Gale
The Trouble with Golf Courses
Source: Canadian Business & Current Affairs
‘We Are Golf’ Releases Economic Impact of Golf in Canada (2019)
Source: Golf Canada

Dunnville Golf Club
Offers 18 different tees and provides challenging play for golfers of every skill level.
Fairway to Heaven: From high-priced to affordable, and classic to modern builds, SCOREGolf's public course rankings have something for everyone
Source: CBCA database
Fesque's Edge Golf Club
A 9-Hole Championship golf course spread out over 96 acres of Southwestern Ontario's finest landscape.
Freedom Oaks Golf Club
Freedom Oaks Gold Club is the only full 18 hole golf facility in the surrounding area.
Golf Experiences
Source: Destination Ontario
The Greens at Renton
Building memories of a lifetime on and off the greens.
Monthill Golf & Country Club
With three different 9 hole courses you’ll have the opportunity to mix and match your play so you can enjoy a unique experience each time you visit.
Ontario Best In Province Golf Courses
Source: Top 100 Golf Courses
SCOREgolf
Rankings, directory, magazine, etc., about Canadian golf courses.

Canada's Economy & Society
Source: Statista
Demographics of Canada
Source: Statista
Revenue of Golf Courses and Country Clubs in Canada from 2012 to 2018
Source: Statista
Target Audience: Gen Z / Generation Z in Canada
Source: Statista
Target Audience: Golfers in Canada
Source: Statista

Beyond Millenials: New Generations and the Influence of Family
Source: GGA Partners
Canadian Women taking up Golf, Challenging Corporate Stereotypes
Source: Business in Vancouver
The Future of Golf as the Climate Changes
Source: The Pointer
Golf Attracts Young Gen Z Players Through Fashion
Source: Hypebeast
Golf Scores Big with Women and Millennials
Source: Koozie Group Blog
Insight from a Gen Z Insider
Source: Golf Course Industry
KemperSports Survey Reveals Key Drivers to Engaging Gen Z with Golf
Source: Golf Business News
Marketing Golf Brands to Generation Z
Source: Storybrand Consulting
A Young Golfer's View of Country Club Marketing to Millenials
Source: Story Teller Media + Communications

Statistics & Census

Statistics & Data
Census Information

Amusement and Recreation, Industry Expenditures
Source: Statistics Canada
Amusement and Recreation, Summary Statistics
Source: Statistics Canada
Most Popular Domestic Outdoor Activities in Canada as of 3rd Quarter 2022
Source: Statista
Number of Golf Courses and Country Clubs in Canada as of December 2021, by Region
Source: Statista
Share of Households Participating in Outdoor Activities Close to Home in Canada in 2019, by Income
Source: Statista

Census Profile 2021: Haldimand County - age, gender, income
Source: Statistics Canada
Profile of number of Haldimand County residents per gender, age and income group.
COVID-19 in Canada: A Two-year Update on Social and Economic Impacts
Source: Statistics Canada
Income Explorer, 2021 Census
Source: Statistics Canada
Lifestyle and Social Conditions
Source: Statistics Canada
Explore data tables and research using tabs along the top of the box.
Total Income Groups by Age, Province, Gender with Detail
Source: Canada Census

Top Databases for Marketing

Business Source Premier
Business research database. Contains company profiles, industry and market research reports, SWOT analyses and full text articles.
Canadian Business and Current Affairs
Multidisciplinary Canadian research database. Content includes full text journals, magazines, reports, news and dissertations.
CARDonline
Essential tool for Canadian media buyers and planners, providing critical advertising rates, data and media planning info for advertising, marketing, and communications.
Statista
Find market research, statistics and reports

Statistics Canada
Statistics Canada produces statistics that help Canadians better understand their country—its population, resources, economy, society and culture.

Navigation Videos

Additional Resources

Digital Marketing QuickStart Guide by Benjamin Sweeney
Publication Date: 2022
eBook
Digital Marketing Strategy by Pierre-Yann Dolbec; Concordia University Research
Publication Date: 2021
eBook
Marketing Research by Alvin Burns; Ann Veeck; Ronald Bush
Call Number: Fennell STACKS HF5415.2 .B779 2017
Publication Date: 2017
Marketing Strategy by Robert W. Palmatier; Shrihari Sridhar
Call Number: Fennell STACKS HF5415 .P36 2017
Publication Date: 2017
Ultimate Guide to Social Media Marketing by Eric Butow
Publication Date: 2020
eBook

Determining the Right Marketing Strategy (Video Duration 3 minutes)
Learn how to choose the right marketing strategy.
Marketing Plan: Goals and Objectives (Video Duration 4 minutes)
Learn more about the value of marketing plans.
Project Management SWOT (Video Duration 2 minutes)
A SWOT analysis consists of knowing your project’s Strengths, Weaknesses, Opportunities and Threats.
Branding Guidelines 101: Where Design Meets Marketing (Video Duration 1 hour 12 minutes)
Discover what brand guidelines are and why they're important for any business.
Marketing Foundations: Consumer Behavior (Video Duration 41 minutes)
A look at how psychological factors such as motivation, appetite for risk, self-perception, and social status impact buying decisions.
Writing the SWOT (Video Duration 1 hour 57 minutes)
Learn how to write the strengths, weaknesses, opportunities, and threats as part of your business report.

The 4 Ps of Marketing
Source: American Marketing Association
9 Key Stages in Your Marketing Research Process
Source: Qualtrics
Marketing Dictionary
Source: Monash Business School
SWOT Analysis for Smart Marketing Strategy
Source: Strategus

Marketing Journals
List of Marketing Journals accessible through Mohawk College Library.