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Small Business & Entrepreneurship

Utilize data from 2011 to establish trends.

Are individual consumers in your target market? Where do they live?  How old are they? How much money do they make? You'll need to attach some numbers to this group to help you quantify their buying power for your business plan. You'll find some sources on this page to help you do that.

Have you thought about other characteristics of your target consumer? Try developing some personas! See below.